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Unlocking growth in Sweden

Inhousing performance marketing


Video consultations


Cost per first video consultation



Digital healthcare provider Kry lets patients talk to a doctor without having to visit one in person. Instead, patients can book a real-time video consultation on their mobile or tablet. Kry was in the midst of fundraising, but growth in Sweden was stagnating. Kry was operating with a scattered agency landscape that included 5 different agencies in 4 markets. In addition, the person managing those agencies had just gone on parental leave.

Project A’s Marketing team stepped in for 7 months to support Kry in this critical phase.  The team consisted of 1.5 FTEs (Marketing Project Lead, Head of Acquisition, SEA Manager).

  • Conducted a deep analysis of the digital channels (Facebook, Instagram, Search, DV360, Snapchat, UAC, ASA) and identified opportunities for growth
  • Put together documentation of existing channels, events, apps
  • Resolved tracking issues for Google Ads accounts
  • Facilitated account structures and optimized all digital channels in Sweden
  • Analysed and improved agency relationships in 4 markets including agency consolidation and inhousing
  • Standardised reporting, KPIs, reports, and creative processes across 4 markets
  • Handled interim performance marketing management

Having the expertise of Project A helped us take the next step from startup to scale up.

Johannes Schildt, CEO @Kry

With improved marketing measures in place, Kry was able to conduct 23% more video consultations. A 14% decrease in cost per first video consultation was achieved with 180% ROI.

Sumitra Balakrishnan
Sumitra Balakrishnan
Global Performance Marketing Director
Thuy Ngan Trinh
Thuy Ngan Trinh
CMO Project A

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